Purpose

Provide a short sentence summary overview for the purpose of the project or campaign.

Objectives

<aside> 🎯 Describe your first Objective for this project/campaign. Include a metric, data source and target.

</aside>

<aside> 🙂 Objective #2

</aside>

<aside> ☎️ Objective #3

</aside>

Planning & Strategy

TIMELINE: for example, 28 Days (Oct. 2nd → Oct. 30th)

BUDGET: £XXX

Relevant Research

• Describe research, learnings or findings relevant to this project/campaign;
• e.g. Email is 80% more cost-effective than social media channels per dollar spent;
• Research point #3

Strategy

• Describe your first Strategic focus for this project/campaign;
• e.g. Invite conversation to grow strong community from first campaigns ;
• Strategic focus #3

Key Actions

Give an overview of the key actions you expect to implement to see this Project or Campaign through. When you learn more about the process and your plans become more concrete, you can add these to your Actions List

For example: