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Reach

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<aside> 💡 Using this Reach Calculator

1️⃣ Type how many channels you expect to broadcast on (e.g. ‘Instagram’ + ‘YouTube’ + ‘Twitter’ = 3)

2️⃣ Type how many core content pieces you intend to make each month

3️⃣ Give an estimate (or based on real data) for your average impressions per channel, per piece (this doesn’t need to be 100% accurate as channels might vary greatly in volume!)

4️⃣ Input a value between 1-100 for ‘how sticky’ those content pieces are: e.g. ‘How many of those impressions will persist from month to month?’ Hint: For SEO and YouTube, it might be as high as 75%+. For Twitter, it’s like to be <10%!

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