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| Version | Question | Value proposition | Features | Action | Test/Proof |
|---|---|---|---|---|---|
| V.0 | |||||
| (Proto) | What does it need to be able to function? | Help people plan and build a digital product. | Functional basics on all workspaces. | Tiny, closed test w/ personal contacts | Contact understands & can navigate it well. |
| V.1 | |||||
| (Beta) | What does it need to do to be useful? | Help people plan and build a digital product and make their first sale. | Functional basics + micro-lessons. | Beta test release | Beta testers can build digital product & realize first sale. |
| V.2 | |||||
| (MVP) | What does it need to do to prove viable? | Be helpful enough that people buy it & are satisfied at break even $. | All workspaces functional + micro-lessons | First public release at lowered price point | Break-even costs are met/on-track ($X in sales) |
| V.3 | |||||
| (Staple) | What does it need to do to be good? | People break even on dig. prod. sales inc. kit costs. | All workspaces refined + video | Announcement and sharing | Reviews are 4.5+ star, sales cont. & referrals. |
| V.4 | |||||
| (Asset ) | What does it need to do to be excellent? | Customers build profitable digital products with it. | Iterated workspaces + improved templates + video | Sales | Multiple case studies with profitable digital products. |
| V.5 | |||||
| (Leader) | What does it need to do to be best in class? | Easiest & highest success rate way to build first digital product. | Iterated templates + workspaces + video | Affiliate outreach + Sales | 3rd party rankings, high referrals, go-to recommendation for influencers |
