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| ✅ Words we like | ❌ Words we don’t |
|---|---|
| Profitable | Runway |
| Viable | Fundraising |
| Sustain | Growth at all costs |
| Compound | Always launching |
| Systems | To-dos |
| Progress | Busy |
| Purposeful | ‘Everybody does it this way’ |
| Leverage | Time for money |
| Ownership | ‘Someone else’s problem’ |
Built in Flotion.